Wednesday, December 24, 2008

In Defense of Champagne during a Recession

Link to a New York Times Article sent to me this morning by a local banker

My response

My problem with the New York Times article is that the Times assumes that it should champion less expensive products during a market downturn, and that simultaneously, a luxury niche will be opened up to a larger demographic. This is true. They are bemused by this little irony, and very pleased with themselves. How clever.
But they are fools, simply because they are treating artistry as mere fodder for commerce. They are gauging the market, and analyzing seemingly appropriate consumer solutions, quite astute I'm sure. But they don't love, they don't drink with their heart. I fear that those who read them will similarly drink with their head and not their soul. For me, the opportunity to touch greatness is priceless. Or I should say, reasonably priced at about $50 a bottle.

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Blogger Loree Bourgoin said...

Very well put!

December 24, 2008 at 9:00 AM  

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