Automat
I received an E-mail from a friend of mine asking me if I had heard of wine bars with pre-paid cards and gas systems meting out samples of wine. "Is it heresy?", she asked.
My Response:
I have heard of wine bars like this, they have been around for years. People love them, especially people who like gadgets, gizmos and technology in general. In the 1940's and 1950's the same type of thing was very popular in New York with food. They were called Automats. They looked like a room full of post office boxes. You would drop in your dime and open a little door and pull out a sandwich.
As the idea of eating a post office box egg salad sandwich seems unpleasant to us now, drinking wine from little spigots will probably seem unpleasant to future generations. There is a novelty aspect, the longevity of which is questionable. I'm sure it was once very exciting for people to pump their own gas or run an elevator by themselves.
Furthermore, I'm uncertain if these places ever become the fine dining destination their owners hope for. My feeling is that they do well in an area with heavy foot traffic, and within close proximity of other restaurants. For many, this type of establishment becomes a pre- or post-dinner stop. In L.A., with a large affluent populace of West Coast types milling around, a restaurant like this can do quite well. The point of business is money, and these things can and do make money.
As a serious wine drinker however, it's not for me. More often than not places like this serve 72 different brands of wine, not 72 types of wine. The difference is huge, although would likely be overlooked on the West Coast. For instance, to taste Chalk Hill Sauvignon Blanc and Stag's Leap Sauvignon Blanc head to head is unenlightening. However tasting, Sancerre and Pouilly Fume head to head is quite.
Then there is the issue of fatigue. Maybe they put Gaja Barbaresco on the wine list just to silence assholes like me. I would still be thinking, how long has that bottle been open? how clean are the lines?
The advantage of buying wine from a machine instead of a person escapes me. I don't find it exciting to drink with the same type of card I use at the laundromat to wash my clothes.
Heresy? No, a gimmick yes.
Now if you are going to tell me I'm an arrogant prick, save your breath I know.